Yesterday, Ad Age reported that BBDO Detroit will be closing in January, and is laying off 485 employees. Yikes. I don’t know any of them. But I feel for them.
Yes, the economy’s bad. But here’s the thing: BBDO Detroit is closing because is lost Chrysler. And that was its sole account. 485 jobs. Poof.
So when you start interviewing, remember: make sure you ask about the agency’s current, paying clients. Not just the fun pro-bono accounts and side projects they use to enter award shows. Ask everyone who the most important clients are and why.
Even if you’re winning Gold Lions, anyone who feels comfortable in a one-client shop is delusional. Even Wieden has lost part of Nike on more than one occasion.