Communication Arts Typography Annual

The latest issue of Communications Arts is their first ever Typography Annual. Be sure to pick up a copy.

Note to students: Don’t miss the “Index to Typefaces Used” in the back of the issue. The most frequently used font? Helvetica. Proof you don’t have to use crazy type to do cool work.

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Type Matters

Found this on I Am Hilarious.

The Wrong Idea

T.26 has some nice fonts. About once a month or so they send me an email with some of their latest creations. I’m a writer, but I appreciate nice typography.

I just received an email about SketchType, which they boast “makes it easy to incorporate the texture of hand-drawn lettering into any project without ever picking up a pencil.”

I find this a little ridiculous, and I hope you do to. If it’s worth doing, it’s worth doing with passion. And that means picking up a pencil. Use these fonts as inspiration. But do not use these fonts.

Please aspire to be art directors and not just ad directors.