Zzzzzzzzzzzzz.

You should know who Mark Fenske is.

Really.

If you don’t, study more award annuals.

Here is one of his recent posts.

I wish I’d read it when I was in portfolio school.

Truth In Advertising

Truth In Advertising is a new book by John Kenney. I haven’t read it, but here’s a promo for it.

I thought this was worth sharing for a few reasons:

• Focus groups can be like this. Especially the lady with all the issues, and the guy who changes his mind.
• The piece was funny, but I thought it was very over-acted. Subtlety always works best. If you want someone to act confused, don’t have them scratch their head; have them bite their tongue in a way you barely notice. I promise – you’ll notice.
• I find it interesting when books use social media as marketing. It’s probably not a coincidence that authors with backgrounds in advertising do this best.

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