Free Lobotomy by Tom Monahan

Just browsing around on issuu, I stumbled upon Tom Monahan’s book The Do-It-Yourself Lobotomy.┬áThis book is a classic, and I’m a little floored that Monahan’s offering it for free. (For those who don’t know Tom wrote the Advertising section for Communication Arts for years before passing the torch to Ernie Schenck.)

Enjoy the book. And pass on the good news. You can read it here, or on the official issuu page. Should be some great summer reading.

http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf