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For students of advertising, portfolio school hopefuls, and anyone else putting their book together. Remember, everything said here may be wrong.

Category: recycling

Plagiarize Yourself

If you have a good idea that the client doesn’t buy, don’t throw it away. Keep it in a file somewhere. If it’s really a great idea, you’ll find a home for it sometime in your career. Aaron Sorkin’s built an amazing reputation doing just that. Even when his copy’s produced. Works for him.

Author bosilawhatCategories Aaron Sorkin, copywriters, recycling, writingPosted on June 27, 20123 Comments

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