Look for Opportunities

I heard this interview on NPR last night about how the City of Omaha is┬átaking advantage of Peyton Manning’s relentless use of their name on the field.

Omaha’s tourism department is busy scheduling media interviews. Omaha bakeries are selling Go Broncos cupcakes. Omaha breweries are crafting and labeling special Manning beers. Even one of the new penguins in the Omaha Zoo was named Peyton.

I love that so many people in Omaha began thinking, “How can we make this work for us?”

How are you taking advantage of popular culture? What are you doing with what’s right in front of your face?