Compare these two spots.
Both are from tech giants. Both have great production value. Nice writing. Well-directed. Good-looking film. But there’s a very different feel in how we connect with each.
One talks at us, the other shows us.
One tells us exactly what it is trying to say, the other invites us in.
One feels corporate (although it shows humans), the other is human.
One is ye old Manifesto. The other is a story.
Used to be, you had to wait for the One Show annual to come out for some mind-blowing inspiration. Now you just have to wait for someone to compile it and tweet it.
We’re always fans of side-projects here. Especially one’s that experiment with new media.
Here’s one that taps into a new offer from Google Labs.
It’s been all over already, but super smart demo showing the speed of Chrome. I probably sound like a broken record, but SHOWING IT > SAYING IT.