Your Book vs. Your Agency

So you’ve probably already heard that the new CEO of CP+B is Andrew Keller (seen below taking a punch from CCO Rob Reilly).

Here’s an interesting quote from Andrew in Creativity:

“At the very beginning, I felt like I did something different than what the industry teaches us to do…I wasn’t thinking about my book, I was thinking about how to make the agency the best it could be.”
This goes against advice I’ve given in this blog, and to students my entire career. I still think it’s a solid philosophy. But I also think it’s a pretty interesting approach Andrew took. (And probably one of a ton of reasons why he is where he is today.)
What do you think? Who should you be working for?