This is a part of an ongoing series that asks, “If you could go back to when you were just starting out in this business and give yourself one piece of advice, what would it be?”
I’m biased. Jon Lancaric is a good friend of mine. He also happens to be an incredibly talented writer, director and creative director. He’s put in time at DDB, Mother NY, Chiat, Media Arts Lab, Google, Apple and more. He has won multiple Cannes Lions, among other awards. This was his answer.
Surround yourself with people who inspire you to be brave, take chances, and who challenge you to push your creativity beyond what it looks, feels and sounds like today. Relationships take time and energy. Spend them on the good ones, not fretting about the bad ones.
I’m starting a series of posts that ask a simple question: “If you could go back in time to when you were starting out in this business, what one thing would you tell your younger self?”
For the first one, I asked Luke Sullivan the question. Luke is an incredibly talented, wise, respected and beloved writer and creative director. He’s the author of the canonical Hey Whipple, Squeeze This! He currently teaches and chairs the advertising department at the Savannah College of Art & Design. Here’s what Luke said:
“The one thing I wish I coulda done different when I was a young ad geek, is to have shut up and listened more. Even if you’re fairly talented, just behave like like an apprentice oughta and learn from the journeymen and masters who surround you. I would tell me to quit gettin’ so bent out of shape every time one of your ideas gets axed. Deal with it. That’s how it is in every creative business. 98% of everything you ever come up with will die. The answer is to deal with it, shut up, sit down and come up with another idea. As they say, the best revenge is a better ad.”
“There’s always too much to do in advertising. If you’re willing to do anything that somebody asks, you’re going to wind up getting opportunities. And if you don’t mess up, they’ll give you more.”
– Alex Bogusky