Some creatives prefer to walk into a client meeting and wing it. They know the work so well, they can just talk about it. They want to keep things casual. They don’t want to sound rehearsed or practiced. They want to sound real.
But here’s the thing:
You should rehearse.
Michael Jordan was famous for staying long after practice to work on his free throws. Peyton Manning was known for watching more tapes of opposing teams than anyone else in the league. If Michael Jordan and Peyton Manning think it’s worth their time to practice, so should you.
Know what you’re going to say to a client. Know how you’re going to say it. Know why you’re going to say it.
That doesn’t happen without practice.