If you’ve ever had the opportunity to attend a major advertising award show like Cannes or One Show, the amount of good work on display can be overwhelming. For my competitions class that I sometimes teach, I tell my students to imagine a football field. That football field is filled with print campaigns. Now put a few judges walking around that field. Will they stop at yours? How will it stand out?
MAKIN' ADS 
Thanks. That makes total sense.
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