I don’t always practice writing copy. But when I do…

His blood smells like cologne.
He can speak French in Russian.
He’s a lover not a fighter. But he’s also a fighter, so don’t get any ideas.
He is the only man ever known to ace a Rorschach test.

If you were on this account, what kind of lines would you write?

It’s a good exercise. In fact, I keep a document on my desktop where I write my own lines for him. Just for fun.

Am I going to send them to Euro RSCG? Nope. They wouldn’t bother looking at them.

So why do I write them?

Because I’m a writer. And any writing I do makes me better. I don’t have to use what I write for the act of writing to be useful.

So here’s an open challenge: What would be your Most Interesting Man in the World lines?


2 thoughts on “I don’t always practice writing copy. But when I do…

  1. I have a question: So, I just graduated from my university in December '11 and am looking to start portfolio school in September. I have nothing to do in the mean time so, naturally, I began applying for jobs and internships. I have some interviews lined up for both in copywriting (which is what I hope to pursue in the future). During the interview should I let the company know that I am planning to quit within the year if I get accepted to portfolio school? I'm afraid no one will hire me with that knowledge but I also don't want to be dishonest and ruin potential contacts by just quitting . What do you recommend?


  2. Most internships only last for a few months. So if you're interning, you should be fine. If it's a full-time job, they're probably looking for someone to give them at least a year commitment. I'd be upfront and honest. You never know when your path may cross one of these people again. And if you're meeting with creatives, you should try to keep in touch with them throughout your stint at portfolio school. Never too early to start making connections.


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