I want to give a shout out to my friends at The Richards Group who made the following commercial. I don’t normally share work like this, but I want to make a point. Here’s the Fiat spot my friends made.
And here’s a different Fiat spot. Not sure who made it.
I bet this JLo ad was fun to make. It was probably exciting to sell through to the client. The creative team probably got to meet her. And it was probably cool to shoot all those people running from so many angles.
But a good idea will always, always trump borrowed interest. Always.
And as Luke Sullivan says in his book, it takes just as much time and energy to make a good TV commercial as it does to make a bad one.
MAKIN' ADS 
That J-Lo Fiat commercial is #3 on my list of worst of 2010. What a train wreck. And here it is live during the AMA (someone should have given J-Lo a key):
http://www.youtube.com/watch?feature=player_embedded&v=0ZMgNNrmC98
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Great post!
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I always say the same things about these two greek yogurt spots.
http://www.youtube.com/watch?v=cSo3HbkmiQU
http://www.youtube.com/watch?v=tuRTm4WTN9s
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Nice post. Richards Group is my neck of the woods. Great team over there!
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