We had a new business pitch last week. If you’ve ever been through a new business pitch, you know that it’s a strange kind of animal. When I’m asked which creatives do I want on my pitch team, the characteristic that’s usually at the top of my list is dependability.
Creatives are cut a lot of slack. We’re allowed to be disorganized. Late for meetings. A little flighty. I think this is a disservice to us. We shouldn’t be allowed to be those things. And when it comes to a new business pitch, those things can be deadly.
With this pitch, I was fortunate to have a very dependable team. It also happened to be a team with a lot of young people, several who had never been through a new business pitch before. But here’s what I saw from them:
1) They followed direction.
2) They kept pushing ideas.
3) They came to meetings. They were on time.
4) They didn’t waste time bitching about how f’ed up things were. Maybe this was because they aren’t the kind to bitch, or maybe because they didn’t have enough experience to know that it was f’ed–new business pitches are always f’ed to some degree.
5) They didn’t draw lines as to whose idea was whose. We were all in it together.
6) They often asked, “What can I do?”
7) They didn’t draw lines as to whose job was whose. If it needed doing, they’d do it.
8) They kept a good attitude. Even the art director who worked all day Sunday until 7:30 Monday morning, then went home for a shower and came back two hours later to work some more had a smile on her face.
9) They spoke their mind, but realized that once a decision was made, we were all moving in that direction. They didn’t take criticism or killed work personally.
Being able to depend on someone to come up with a great idea is important. I’d obviously want that as well. But in a pitch, when half the battle is about process, about being efficient and getting through it all without killing each other, these other nine kinds of dependable are just as important.