I met Troy Burrows about three years ago when he was a student at the Chicago Portfolio School. Now he’s doing videos like these for Sharpie at DraftFCB in Chicago. (These were recently featured on Adweek‘s Ad of the Day.)
Pretty inspiring pieces. And pretty inspiring that you can go from student to this kind of work in such a short amount of time. High fives, Troy.
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Pretty awesome, but those Sharpie fumes are gonna come back to haunt Mr. Cup in his later years.
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Troy was my mentor when I interned at Draft. Brillant guy. Learned alot from him. Love the new sharpie stuff.
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Very cool clip/story. It lets the subject and its natural coolness shine through without any exaggerations such as exaggerated enthusiasm/laughter, high-fiving, vigorous nodding, using words like “awesome”, “really excited”, etc. Unnecessary exaggeration = uncool.
I wonder if the Sharpie brand managers realize how uncool they appear in this video below.
http://youtu.be/wKmWuvGhvK0
And I wonder how many agencies would have the courage to advise the client that putting the client’s brand team on YouTube will rarely make a brand look cool…
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