Cover Letters

When you start sending out your portfolios, you’ll want to include a cover letter. That said, I don’t think many creative directors make time to read cover letters. So I’m offering the advice I got in portfolio school, which I’ve used ever since:

1. Tell them why you like their agency.

2. Tell them the job you want.

3. Tell them why you think you’d be a good fit.

4. Give them your URL, PDF or however you’re showing your work.

5. Tell them you’ll follow up with a phone call in the next couple of weeks.

Pretty simple. And I’d shoot for a word count of under 120. (Exactly the number of words that are used in this post.)

6 thoughts on “Cover Letters

  1. And I'd say go light on why you think you'd be a good fit. Something along the lines of you dig the kind of work they do and would love to have a portfolio full of similar work, or that you're looking for a small agency where you can contribute to building it, etc.. Not that you are a hard-working, insightful, creative thinker with excellent interpersonal skills, a well-rounded technical skill set, a keen interest in new and evolving technology, a grasp of strategic planning and a nasty ping-pong backhand.


  2. The most important things to consider, while writing cover letter are:

    Never address cover letter as ” To whom it may concern”

    Write in Detail about your achievements.

    Write key points & keywords in your cover letter and make sure it should be not more than 3-4 paras.

    Cover Letters


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