Copywriters should read poetry. Frequently.
Unlike most prose, poetry is less about telling a story and more about using language in unexpected and creative ways. Poetry avoids cliches. It evokes images. It leads you down a path you hadn’t planned on traveling.
And isn’t that exactly what you want to be doing as a copywriter?
I love Sandburg and Rilke and Basho. Shakespeare’s a given. Two of my contemporary favorites are Robert Hass and Billy Collins. Go read a collection. It will make your pen fantifluous.
One thought on “Poetry”
Excellent suggestion… poetry is simply condensed, powerful language with the intent of communicating leaps and bounds in an (often) small space. Hm… sounds a lot like good copy to me.
Copywriters would do well to take lessons from poetry.