Why the best job won’t be the perfect job

So Todd Waterbury is leaving his job as co-ECD of Wieden New York. Crazy, right? Because everyone knows that being ECD at Wieden is pretty much a first-round pick for creative fantasy league.

But it’s worth remembering Todd and his departure when you’re looking for your next job. Because even people at great agencies in great positions doing great work are willing to walk away. Because no one has the perfect job.

I’ve met a lot of students who confuse getting a great job with finding Shangri-La. They turn down offer after offer because of some small chink in the agency’s armor. A challenging client. The city. Something they read on agencyspy.com. They become like Mike Meyers in So I Married An Axe Murderer who dumped his girlfriend because she smelled like soup.

Know what you’re looking for, and get the best job you can, not the best job someone else can.


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