Know Your Competition

The AICP recently launched its campaign to drive submissions. It’s called stopbabiesandpuppies.com.

It’s a fun site. But what blows me away is that it was concepted by students at the VCU Brandcenter.

I give full props to the team at VCU who created the site. But I’m not writing this to give them digital high fives.

I’m bringing this to your attention, because this is the competition. Not necessarily VCU, and not necessarily the students who put this together. But anyone with the tenacity and talent to help produce a big project like this while still in school.

Sure, they had a ton of help from pros (check the credits on the site). And, yeah, they probably got the gig because Rick Boyko knew someone at the AICP. But that doesn’t change the fact that these students can claim credit, and it’s going to make a huge difference when they start looking for jobs. You can’t sit back and hope your book full of two-page magazine spreads and banners will get you a top job at an award-winning shop anymore.

Everyone has to up their game.

The good news is, coming up with ideas and making stuff is a lot of fun.

2 thoughts on “Know Your Competition

  1. I was at a local award show this year and the student category was swept by a campaign of three TV spots. The team shot it themselves and had a friend score the music. The spots weren't the prettiest, but the concept was simple and strong. And in a sea of print, it really wasn't much of a competition.

    Like

  2. The odd sort of genius here, is that mere fact that it's the allure of these clichés that make this campaign both wonderful and god-awful at the same time.

    Sure, they turned it on it's head, but it's still babies and puppies.

    I hate it and love it simultaneously.. which is what makes me like it?

    Congrats to the the VCU Brandcenter students who pulled it off. Nice work!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s