Awhile back, I wrote about the importance of language in how we think of things. How sometimes really small nuances in how something is phrased or a small gesture can make a big difference.
For Christmas, my wife got some All-Clad skillet thing. In the skillet was this tag:
Everyone’s seen tags in their clothing that say “Inspected by #213.” Maybe I just haven’t been noticing, but this is the first time I’ve seen one that included the inspector’s name. That says quality to me way more than the word “quality” in the ensuing copy.
It’s not an idea that would win any awards, but whoever decided that putting the inspector’s name on the tag instead of his number was onto something.