“It’s good. For what it is.”
For example, if you’ve done an okay pharmaceutical ad, you’re saying it’s good, considering the majority of pharmaceutical ads are awful.
But that’s just being a giant in a company of dwarves.
And the scariest thing about this phrase is that, used too frequently, it can easily be applied to your career.
“I haven’t won many awards. I haven’t really built any brands or even my own company. And I haven’t really created anything of value. But my career’s good. For what it is.”
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