My partner and I were asked to help out on some global work for Colgate with an emphasis on ambient work. Here is a rough comp of an idea we came up with Monday night…
And here is something I found in our agency newsletter Tuesday morning, highlighting an idea from our Singapore office…
This is not the first time this has happened to me. And I’m sure it won’t be the last.
If you’re a student or a junior, here are two take-aways:
1. Ideas really are everywhere.
2. When you have one, act quickly to make sure you’re the first one to own it.
MAKIN' ADS 