If you need three headlines, you should write at least 300. But if you’re going to write body copy, don’t throw out the 297.
Just because they weren’t good enough to make the final round doesn’t mean they’re not compelling arguments that paint a vivid picture.
Mine your headlines. Build your body copy.
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Excellent point. I often take a break from headline writing to shore up the body copy. Believe it or not, my best headlines bubble up from the body copy.
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