More from Tony

More advice from Tony Grangers’ ANDY diary. You already know this. But emphasis is good:

Gone are the days when one piece of work no matter how brilliant will win a GRANDY. The idea has to be larger than one execution. It has to be an idea that touches many media channels and that create a stir online and off line. And when you think about it, that’s what most clients want anyway.

One thought on “More from Tony

  1. Hopefully, that’s the bar for most ideas in general. There is, however, a growing number of people who subscribe to the philosophy that it’s less about one huge idea and more about a bunch of little ideas.

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