Why I Am Strong

As has been written before, it’s a lie that the client is the enemy. Most clients are smart, thoughtful, and want great work because they want their brand to be great.

That said, as a holiday treat, here are a few of my favorite client quotes I’ve collected over the years.

  • I would not aim for solving the problems we have to solve.
  • It’s one thing to show a towel. It’s another thing to celebrate its essence.
  • I don’t want to use the word “improved” because it will make our new product look better than our old product.
  • We don’t have time to tell stories.
  • I hate it. I think it’s crap.
  • Oh, I wish I had the guts to run that.
  • You know I’m not a lesbian, don’t you?

One thought on “Why I Am Strong

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