As has been written before, it’s a lie that the client is the enemy. Most clients are smart, thoughtful, and want great work because they want their brand to be great.
That said, as a holiday treat, here are a few of my favorite client quotes I’ve collected over the years.
- I would not aim for solving the problems we have to solve.
- It’s one thing to show a towel. It’s another thing to celebrate its essence.
- I don’t want to use the word “improved” because it will make our new product look better than our old product.
- We don’t have time to tell stories.
- I hate it. I think it’s crap.
- Oh, I wish I had the guts to run that.
- You know I’m not a lesbian, don’t you?
MAKIN' ADS 
“We can’t show people in a pool. We’re an airline. Water makes people think of crashes.”
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