Along with my regular diet of reading, I try to throw in some occasional work-related books. Sometimes my definition of “work-related” can be pretty broad. The pop idea books, like The Tipping Point, Freakonomics, and The Wisdom of Crowds can all be really interesting, and the ideas can be applied to what we do. Then there are the specifically advertising/marketing books, like Brand Hijack and Take a Stand For Your Brand (and, of course, the instructional books like Hey Whipple).
My point is not to recommend this book specifically, though it is good. What I’m suggesting is that you every once in awhile read something about business, or management, or brand strategy. Because advertising is first and formost a business. And although your primary focus should be your portfolio, knowing about the business side (and understanding how your client thinks) can’t hurt. And if you ever aspire to management or even running an agency, you’ll have to know how to be a smart leader.