Be Uncomfortable

I’m reading Seth Godin’s Tribes. He’s got a lot of good things to say about leadership, which relates to anyone putting their book together. Why? Two reasons:

  1. No matter what product we’re working on, we’re trying to create a leader. Don’t confuse that with trying to create a behemoth megabrand like Coke and Microsoft. Small niche brands also need to lead to be successful. On a brief, the Who are we trying to communicate with? section may as well read Who are we trying to lead?
  2. Not to get all Tony Robbins on you, but you need to see yourself as a leader, too. Whether it’s because you’re an aspiring ACD with longterm CCO goals, or you’re simply trying to win a client’s trust and respect, to be successful, you need to lead.
So with that in mind, let me share something Seth wrote (page 55) that’s really stuck with me:
“If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.”
When you’re given your next assignment, what are you going to do to make yourself uncomfortable?
(Disclaimer: If you’re still fresh and putting your book together, there are more important books to be reading than Tribes. As much as I’m a fan of Seth, don’t even think of picking up one of his books if you haven’t read Hey, Whipple a couple times through a spend every spare moment flipping through the annuals. Once you’ve done that, if you really want to read something by Seth Godin, I recommend The Dip for these reasons.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s