Just because you’re at an agency doesn’t mean that your book has to be full of clients you’ve worked on. I love to see books come through that have personal projects and side gigs as well. A good buddy of ours and incredibly talented art director, Steve Yee, has Christmas cards on his website that he makes every year. And just today, he (and I think a friend of his) launched the website palinaspresident.com. It launched at 10am and by 4:00pm had 36,000 hits. Pretty impressive, and just another way Steve shows his talents.
[UPDATE: I chatted with Steve, and wanted to give credit to the other two guys he worked with: Sean Ohlenkamp and Forrest Boleyn. Steve said he and Forrest had the idea, then approached Sean who brought it to life. As of the morning of 10/15, it has over a half million hits.]