Shhh!

Portfolio Night is almost here. Can you feel the power?

One piece of advice: When you sit down with the person reviewing your book, feel free to exchange pleasantries, but once they open your portfolio and begin perusing the fruits of your labor, resist the urge to speak.

Do not talk. Do not explain. Do not comment.

Enjoy the awkward silence that is the interview process. If the reviewer has questions, by all means, answer them. After they’ve gone through your work, ask them all the questions you want. But during the review, it’s quite time. Don’t even preface a campaign with, “The strategy with this one was…” The strategy should be apparent.

This isn’t protocol. It’s just common sense. When you talk as someone is trying to look at your ads (even the purely visual ones) this is what happens:

Thursday night, let your book speak for you.

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