June 2007: We begin pitching the National City Bank business.
July 2007: In a preliminary meeting, the client gravitates to the line “Some banks have tellers. We have listeners.”
August 2007: After a couple rounds, the client still really likes the tellers/listeners line.
September 2007: We make our final presentation to National City. The campaign isn’t all about that single line, but it’s included in the work.
October 2007: We’re told that we had the “best strategy” the “best creative” but that the agency is “a little too young, and a little too hip” for them.
November 2007: The business is awarded to Campbell-Mithun.
March 2008: I pass this National City Bank window on my way to work…