June 2007: We begin pitching the National City Bank business.
July 2007: In a preliminary meeting, the client gravitates to the line “Some banks have tellers. We have listeners.”
August 2007: After a couple rounds, the client still really likes the tellers/listeners line.
September 2007: We make our final presentation to National City. The campaign isn’t all about that single line, but it’s included in the work.
October 2007: We’re told that we had the “best strategy” the “best creative” but that the agency is “a little too young, and a little too hip” for them.
November 2007: The business is awarded to Campbell-Mithun.
March 2008: I pass this National City Bank window on my way to work…
I’m not posting to complain. I just want to share a good joke.
6 thoughts on “Timeline of a Pitch”
Wasn’t Napster illegal for some reason? What was it again? Creative rights or something?>>Oh yea…we don’t have any. >>(nice line by the way.)
Not fair! >At all.
You should be complaining. That’s bogus. >>They’re right though. They’re not young or hip if the look of that ad is any indication.
Looks like someone at National City doesn’t believe in the company’s values:>>http://www.postsecret.com
They also apparently have a disk titled “1,001 perfect stock photos.”>>And Campbell has a coffee bar. It doesn’t get much any hipper than a coffee bar.>>Hey, at least you know that they truthfully liked the line.