Interview with Mike Gorz

A brief interview with Mike Gorz, Director of Creative Services at Y&R Chicago.

GRC: What do you tell a student who wants to get a job?

MG: I’d tell them to be smart about it. And by smart, I mean they should send a link or a PDF of their work.

GRC: Not a minibook?

MG: Not a minibook. A minibook is going to get lost or misplaced. Or a creative that I leave it with will lose it or get a burrito smeared on it. It’s so much better and easier to share electronic work with people. And with more people at once. You get some quicker reads. And if they do get the call and they do get the interview, they can bring their book and give us a little deeper dive and really spend some time on each of the ads, and explain things. That’s the time to bring in a book.

GRC: Is it more effective to send a link [to the recruiter] or to an ECD or a creative?

MG: It’s probably advisable to send it to both. Send it to me as the director of creative services, and to maybe a creative.

GRC: And what happens if they send a link and they get radio silence? Should they take that as a rejection, or should they pursue it?

MG: No. A little bit of persistence is always good. It is a busy business, and we don’t always have time to answer every email and talk to every person who calls. But a little polite, efficient persistence is always appreciated. Don’t stalk me.

4 thoughts on “Interview with Mike Gorz

  1. Today I spoke with SVP, Executive Creative Director at Jack Morton, NYC. He advised almost the exact opposite of MG. He advised to definitely send the mini book, not because he likes trees to die, but because somehow it stays on his desk and because it’s tangible. He gets so many email links, he doesn’t distinguish one from the other. He did say it was nice to have that web element for purposes of sharing, but that he personally likes the paper first. Can it hurt to do both book and web?

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  2. Mitt Romney had a fantastic student book. I think it depends on the place. It may have to do with the size of an agency, or maybe just the preference or organizational style of the people. At DDB SF, it’s usually more helpful to send a minibook. Email links often get overlooked and are easily deleted. A minibook sits on someone’s desk until they look at it. I can’t think of anyone who would chuck a minibook into the trash. But then, we’re a pretty small place, and a minibook being handed around can visit every desk in a week. I couldn’t have imagined the same being true when I worked at Burnett and we had 5 floors of creatives. Have both a website and a minibook, and ask your contact at the agency which would be better. If they say minibook, send the link as well. No extra money.

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  3. Stackingchairs,Very interesting that you’d get the exact opposite response. But I guess not surprising.I’m hoping to post more short interviews like this one with Mike Gorz. Jim and I have a lot of CD, ECD, recruiter, headhunter friends/contacts, and I’d like to start tapping them for information for you guys.

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