“When clients say they want a tagline, I write down half a dozen from large companies. When I ask the clients which companies they apply to, they can never remember. Pick up any magazine on your desk and read out the taglines. They’re a complete waste of time.”

Neil French


One thought on “Taglines

  1. I agree with him, but (also) have my own opinion. I feel like taglines drive the concept more and make the campaign feel more like a campaign. I happen to like taglines, in some instances, but as an aspiring AD I like a great visual solution with a logo. Thoughts?


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